Fleur Murphy | Fleur Murphy: Your Mobile Marketing Recipe
Whether we are at work, exercising, commuting or socialising, our mobile phones are never far from hand. In Australia, 77% of us own a smart phone, and a whopping one in three people would rather give up sex than kiss goodbye to their phones.
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Your mobile marketing recipe

Whether we are at work, exercising, commuting or socialising, our mobile phones are never far from hand. In Australia, 77% of us own a smart phone, and a whopping one in three people would rather give up sex than say goodbye to their phones.

Your clients are no different: mobile technology plays a huge role in their day-to-day existence. It allows them to multi-task, stay connected, squeeze more in to their busy lives and – most importantly – it enables them to do business with you on their terms.

This makes it essential for you to serve up all the latest mod-cons they’re hankering for – it’s one of the most effective ways of attracting new clients and keeping your existing ones coming back for more.

By harnessing the latest mobile technology, you can satisfy your tech-hungry clientele and provide the experience they’re truly craving – one that is based on more than simply providing a great cut and colour.

The recipe is simple – perfect it, and you’ll be able to enjoy the rewards and watch your business grow.

The right mix

Clients today are constantly on the go – so why would you force them to take time out of their day to call you to make an appointment? By adding online booking into the mix, you’re sure to capture more clients by providing the convenience they crave. From your mobile app to your website to your Facebook page, new and existing clients can have the satisfaction of booking the second the whim takes them.

The perfect garnish

Playing phone tag to find out whether your clients will be coming in for their visit can leave a bitter taste – it’s a time-waster for your front desk staff, and can be ineffective if you don’t reach your clients the first time. To halve your no-shows the easy way, why not try two-way SMS confirmations? There is no simpler way to let clients quickly confirm their appointments in their own time.

The icing on the cake

Nothing is sweeter than a great deal, so why not treat your clients to targeted last-minute offers sent directly to their mobile phone or email? You can dish out these specials based on their individual taste using details of the products and services they’ve purchased in the past. You can even offer tailored discounts designed specifically to fill the gaps in your appointment book and increase your profitability.

The after dinner mint

Complete the experience and bring your mobile offering together with your own salon app, custom designed to suit your branding, service offering and more. Seamlessly integrated with your Shortcuts point of sale software, the mobile app will put your business in the palm of your clients’ hands and let you stay in touch in between visits, allowing them to manage their bookings, access the latest news and specials and more.

This article first appeared in Instyle, July-August 2015.