Shortcuts website

It sounds simple enough: rebuild a website from scratch, smooth over the SEO issues, and create a brilliant user experience that will help generate leads and sales for years to come.

I had worked on websites before, and had even built a few, but nothing ever came close to the complexity of this particular project. I was faced with three distinct target markets worldwide, a global team with differing demands, and a 600-page mess of a website to somehow evolve into something compelling and user-friendly.

Throw into the mix integrations with our CRM and email marketing systems, the challenge of ensuring the agency we were working with understood and would meet the brief, not to mention the constantly-confounding Google algorithm, and it’s safe to say that with this project I bit off a just a little bit more more than I could easily chew.

Thankfully, I was backed by a brilliant team, and each milestone offered something new to celebrate. The initial proposal from our web agency was enough to send us wild over the potential and possibilities, the design reveal made our white-space loving hearts sing, and when the time came to be handed the keys, there may have been a happy-dance or two in at the Shortcuts office.

The rush of pure adrenaline when we finally went live a risky – but exhilarating – three days before the Christmas break was very real. Professionally, it doesn’t get much better than that.