Jumbo Interactive website
The Jumbo Interactive group of companies has a broad and complex global offering encompassing consumer lotteries such as Powerball, as well as fundraising lottery software.
Attempts to articulate this on the website had resulted in confusion among shareholders and potential employees, and had prevented potential software clients from finding the information they needed altogether.
The website needed an update of the user experience to enable users to find the information they needed, quickly.
Created for:
Jumbo Interactive
Deliverables:
Website project management
User experience design
Key messaging update
Content writing
User experience design
Key messaging update
Content writing
Results:
135% increase in users on fundraising lottery software pages
22% increase in users site-wide
37% increase in conversions
22% increase in users site-wide
37% increase in conversions