Envibe brand creation

I was tasked with creating a trademarkable brand name, brand promise, logo and visual identity for a new software product for gyms in just one week – with very little prior knowledge of the business and no support from a branding agency! The process kicked off first thing on Monday morning, when I facilitated a discovery workshop with key stakeholders from across the business.

By Tuesday afternoon we had decided on a brand name: Envibe. This combined the words “strength” and “vibrance”, and could be used as a verb – we envibe your business to help it succeed.

By Friday we had a fully fleshed-out brand promise: innovation meets simplicity. This reflected the fact that the software wasn’t just cutting-edge, it was also easy to use – a key differentiator for the brand.

A logo and comprehensive visual identity brought the entire brand to life.