03 Sep Cloud Appointment Book launch
Launch Shortcuts’ new Cloud Appointment Book, attracting new leads and ensuring as many customers as possible were up and running with this sought-after feature as quickly as possible.
This campaign harnessed a tried and tested product launch strategy, starting with a teaser campaign and building up to the launch date to create as much demand as possible.
By making the most of our own existing marketing channels and taking a highly targeted approach we were able to roll out a wide-reaching campaign and achieve tangible results at a relatively low cost.
We increased the reach of the campaign by using several external channels including:
- Sponsored eDMs
- Sponsored social media posts
- Digital advertising
In the month since launch date, the results have far outstripped those of any previous product launch:
- 236 existing customers filled out the landing page form
- Influenced the buying decision of 48% of customer resigns.
New business leads:
- 10 new business leads filled out the landing page form
- Influenced the buying decision of 26% of new business sales.
Cloud Appointment Book use:
- 417 appointments made in the Cloud Appointment Book
- 80 businesses using the Cloud Appointment Book.