Fleur Murphy | Fleur Murphy on launching the Shortcuts Cloud Appointment Book
The Cloud Appointment Book launch campaign was centred around sophisticated and highly targeted email marketing to existing Shortcuts customers.
fleur murphy, brisbane marketing, creative marketing, email marketing
post-template-default,single,single-post,postid-16663,single-format-standard,qode-quick-links-1.0,woocommerce-no-js,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,qode-content-sidebar-responsive,columns-4,qode-theme-ver-11.1,qode-theme-bridge,wpb-js-composer js-comp-ver-5.2,vc_responsive

Cloud Appointment Book launch

The brief

Launch Shortcuts’ new Cloud Appointment Book, attracting new leads and ensuring as many customers as possible were up and running with this sought-after feature as quickly as possible.

The approach

This campaign harnessed a tried and tested product launch strategy, starting with a teaser campaign and building up to the launch date to create as much demand as possible.

By making the most of our own existing marketing channels and taking a highly targeted approach we were able to roll out a wide-reaching campaign and achieve tangible results at a relatively low cost.

We increased the reach of the campaign by using several external channels including:

  • Sponsored eDMs
  • Sponsored social media posts
  • Digital advertising
  • Editorial
  • Adwords.

The results

In the month since launch date, the results have far outstripped those of any previous product launch:

Existing customers:

  • 236 existing customers filled out the landing page form
  • Influenced the buying decision of 48% of customer resigns.

New business leads:

  • 10 new business leads filled out the landing page form
  • Influenced the buying decision of 26% of new business sales.

Cloud Appointment Book use:

  • 417 appointments made in the Cloud Appointment Book
  • 80 businesses using the Cloud Appointment Book.