Fleur Murphy | Marketing
103
archive,category,category-marketing,category-103,qode-quick-links-1.0,woocommerce-no-js,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,qode-content-sidebar-responsive,columns-4,qode-theme-ver-11.1,qode-theme-bridge,wpb-js-composer js-comp-ver-5.2,vc_responsive
Marketing / 07.03.2019

What do you get when you take 15,000 cloud lollies, add 200kg of 100s and 1000s and throw in one brand spanking new cloud-based feature? One heck of a sweet launch campaign, that’s what!...

Marketing / 01.08.2018

When you put it down in writing it sounds simple enough: rebuild a four-year-old website from scratch, fix up all the known flaws, smooth over the SEO issues and create a brilliant user experience that will generate leads and sales....

Marketing / 24.07.2018

Well-told stories have the power to transform people's perceptions of the world - and of the brands they interact with. Storytelling is an incredibly powerful marketing tool because, regardless of whether you're a B2B or B2C marketer, you're selling to people. And guess what? People like stories....

Marketing / 18.08.2017

If content is king, then video is the grand old duke of all marketing mediums. At Shortcuts, our target market of the hair and beauty industry is a highly visual audience that laps up any video content we can send their way....

Marketing / 18.07.2017

How to create a trademarkable brand name, brand promise, brand positioning and logo for a new software product – with little prior product knowledge, and no branding agency, in just one week!...

Marketing / 30.04.2016

Shortcuts is the global market leader in salon software, and has had the majority of the Australian market share for the past 20 years. Despite this, during 2013, new business leads started to steadily drop, largely thanks to an ill-advised marketing campaign that blatantly failed to connect with prospective clients....