What do you get when you take 15,000 cloud lollies, add 200kg of 100s and 1000s and throw in one brand spanking new cloud-based feature? One heck of a sweet launch campaign, that’s what!...
This campaign harnessed a tried and tested product launch strategy, starting with a teaser campaign and building up to the launch date to create as much demand as possible....
When you put it down in writing it sounds simple enough: rebuild a four-year-old website from scratch, fix up all the known flaws, smooth over the SEO issues and create a brilliant user experience that will generate leads and sales....
Well-told stories have the power to transform people's perceptions of the world - and of the brands they interact with. Storytelling is an incredibly powerful marketing tool because, regardless of whether you're a B2B or B2C marketer, you're selling to people. And guess what? People like stories....